What's 360 Degree Video And How Can You Benefit From It?

What's 360 Degree Video And How Can You Benefit From It?

Everybody is talking about 360 degree interactive video, but what does it really imply? Can it really reshape enterprise movies the way folks say? How would you profit from any such online video content material?
We're increasingly approached by individuals wanting to learn about 360 degree interactive video, and it’s straightforward to know why it’s turning into so popular. People are sixty six% more more likely to watch it, and so they achieve this for forty four% longer, plus the way in which they interact with it produces numerous helpful feedback. One study discovered that 360 videos produce twice as many conversions as traditional ones, with click-to-purchase rates as much as 14 times as high.
Sound good? Read on to find out more.
The Historical past of 360 Videos
So, what's 360 video?
360 degree video is a fascinating and immersive type of video content material which has gained popularity in recent months with the likes of Facebook and Youtube. It allows the viewer to move across the digicam with out limits, giving them management of what they see.
It’s a technology that originated in 1995, instantly making a splash, after the Immersive Media Firm put a 360 panorama digicam in the course of a basketball court to supply a really immersive experience. Many marketers immediately noticed the potential of this, but it surely took another 9 years for the company to release a panorama digital camera – the spherical Dodeca System – to the wider market. This was a system inspired by the multifaceted bug eyes present in nature, developed by way of science to revolutionise filming in studio and outside settings.
360 film: The Latest Trends
Since then, 360 video has come a long way. The thought of being able to observe a sequence and click wherever, at any time, to change perspective, was popularised in pc games and became even more in style with the invention of Virtual Reality headsets like Oculus Rift and Google Cardboard. These improvements gave customers access to a more compelling experience. The 360 video digicam technology was picked up by Google Streetview and started to be used in industries like safety, whilst UK film studios began to investigate the potential of live 360 film for events.
The massive breakthrough got here in March 2015, when a YouTube 360 video platform was launched. With Facebook 360 video services showing later that 12 months, the potential of the system for advertising became clear. Now you can use video manufacturing providers like ours to create your individual 360 degree video Facebook or YouTube experience, which studies show viewers will look ahead to 44% longer than traditional internet video. If you put it in your web site, you can enhance click on to buy rates by as much as 14 times.
The benefits of 4k 3D 360 VR rig video
There are clear benefits of 360 degree video content material when including it in your advertising and marketing strategy. Aside from the unlimited possibility it gives to viewers and content material creators; it encourages engagement and, by means of this, has over three occasions the conversion rate of traditional video content and a 30% higher repeated view rate. It’s clear that your audience is more likely to respond higher to your advertising and marketing efforts if they've immersive, 360 degree video content material to work together with.
70% of entrepreneurs who've used 360 movies say it has increased engagement for them.
Watch a 360 film
For YouTube, 360 video is more than just a new platform, it’s a advertising and marketing software in itself. Working together with Snoop Dog, YouTube created Snoopavision, one of their hottest April Fools of all time. You'll be able to see the original movie here. It proved such successful that a quick series followed, teasing fans and generating severe curiosity within the 360 YouTube was developing seriously. You can see what the platform has finished with 360 video right here, with an progressive take a look at London which really shows off what the panorama digital camera can do. Watching videos like this shows you the potential of this technology. Why not contact our London video production group to see what they might do for you?